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Palgrave MacMillan
The Transmedia Franchise of Star Wars TV
11/11/2020
Hardcover
Palgrave MacMillan
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Stories
Introduction (Transmedia Franchise of Star Wars TV)
Foreword (Transmedia Franchise of Star Wars TV)
The Enduring Force of Kenner Star Wars Toy Commercials
The Holiday Special and the Hole in the Archive
The Battle for Endor: Ewok Television Films as Transmedia Brand Extension
"The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts
The Princess Strikes Back: Forces of Destiny and the Capitalization of the Disney Princess
Several Decades Ago in Your Living Room: Ewoks, Droids, and Star Wars Saturday Morning Cartoons
From Monk to Superhero: Genndy Tartakovsy's Clone Wars and the Transformation of the Jedi
Of War, Peace, and Art: Mandalorian Culture in Star Wars Television
Canonical Legends: How the Expanded Universe (Selectively) Lives On in TV
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