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The Battle for Endor: Ewok Television Films as Transmedia Brand Extension
11/11/2020
J. Richard Stevens
Palgrave MacMillan
Commentary (Essay)

Non-Fiction
Publication History
The Transmedia Franchise of Star Wars TV
The Transmedia Franchise of Star Wars TV
More The Transmedia Franchise of Star Wars TV
Introduction (Transmedia Franchise of Star Wars TV)
Introduction (Transmedia Franchise of Star Wars TV)
Foreword (Transmedia Franchise of Star Wars TV)
Foreword (Transmedia Franchise of Star Wars TV)
The Enduring Force of Kenner Star Wars Toy Commercials
The Enduring Force of Kenner Star Wars Toy Commercials
The Holiday Special and the Hole in the Archive
The Holiday Special and the Hole in the Archive
"The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts
"The circle is now complete": Transmedia Storytelling and Nostalgia in Star Wars Television Adverts
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Ee Chee Wa Maa! Lucas's Littlest Heroes Win Young Hearts and Minds on the Smallest of Screens
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In Trouble Again: The Joys and Woes of Ewoks and Droids
In Trouble Again: The Joys and Woes of Ewoks and Droids
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